Britain boxes clever in the battle of the drives

VisitBritain’s postbox USB
I thought Melbourne’s tourism gang topped the competition for the cleverest USB drive with its little red rattler trams. 

But then I caught up with Visit Britain at Melbourne’s British restaurant, Papa Goose, on the serious eating strip of Flinders Lane.

Take a look at their little marketing number, loaded with press releases for eager journos. How cute is that red postbox?

If you thought 2013 was a bumper year for the UK, with the trifecta of the 60th anniversary of the Queen’s Coronation, a Brit (finally!) winning Wimbledon and a baby royal to boot, next year is shaping up well, with a swathe of anniversaries including Shakespeare (400 years), Jane Austen (200 years), poet Dylan Thomas (100 years) and Dr Who, who hit the big five-oh! this year.

Take an icon, turn it into a journalist’s cheat sheet.
What’s not to love?

Restaurants in former
public toilets are so hot right now (well, they’d be convenient, boom-tish) men’s fashion is taking on Paris and Milan and hey, Brits are
loving us Aussies as we spend up big in the shops. 

Cashed up Aussies? Who wouldn’t love us? Unfortunately, that’s sure to
be one change in 2014, no matter what government comes in
with the upcoming Australian election. Ha!

About the author

Fear is found on a creaking glacier in the Caucasus mountains and joy is encapsulated in the perfect Shanghai dumpling. And while I love a $500-a-night hotel room (who doesn’t?), sometimes the best stories are found in a $20 guesthouse. With an eye always out for good markets and great street eats, I write the travel news and features for the Sydney Morning Herald and Melbourne’s The Age newspapers, and features for whoever else asks. I have a particular soft spot for the wilds of the Middle East, scarves and carpets. My articles and photographs have been published in a range of consumer magazines and newspapers in Australia and abroad, and occasionally I chat on radio, too, from Essentials Magazine to 3AW or the Irish Times.

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