scUber dives into the Great Barrier Reef

It’s been a big week on the Great Barrier Reef, with the launch of the world’s first ridesharing submarine, appropriately named scUber.

Uber has teamed up with a baby sub named Barry, for a month of dives to explore the Great Barrier Reef – currently hovering around Heron Island, off Gladstone, it moves up to Cairns this coming week.

Fancy a seat? They’re $1500 a pop, book on the app.

If you think it’s just a publicity stunt, you’re right. Queensland’s tourism board has teamed up with Uber to highlight the health of the reef, to encourage people to come and see it for themselves. Hopefully, they’ll learn to love our marine icon – the world’s largest living thing – and therefore help protect it.

You can read more in my news story for the Sydney Morning Herald’s/The Age Traveller section, there’s even a competition to win a seat on the mini submarine. Click here to check it out.

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