It’s been a big week on the Great Barrier Reef, with the launch of the world’s first ridesharing submarine, appropriately named scUber.
Uber has teamed up with a baby sub named Barry, for a month of dives to explore the Great Barrier Reef – currently hovering around Heron Island, off Gladstone, it moves up to Cairns this coming week.
Fancy a seat? They’re $1500 a pop, book on the app.
If you think it’s just a publicity stunt, you’re right. Queensland’s tourism board has teamed up with Uber to highlight the health of the reef, to encourage people to come and see it for themselves. Hopefully, they’ll learn to love our marine icon – the world’s largest living thing – and therefore help protect it.