They call it Planet Korea, and the bizarre north Asian capital, Seoul, is regularly written up in the world’s big newspapers of the day for its new design focus and old culture.

I would never have found my way through Seoul’s insane shopping scene without pro-shopper Joey, my Seoul sister Fee and a large dose of sheer luck.

It’s a game of hide and seek, and you shall find, in a labyrinth of old markets and modern malls.

You can shop for fashion till 4am, and grab breakfast in the markets while waiting for them to open all over again. With almost no English signs or language spoken, and street cred achieved only by doing the whole shopathon in 9-inch heels, this is not a scene for novices. We can but try…

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